Job description
Primary
Responsibilities
Lead Generation
Maintain and expand customer base by identifying new customers in the assigned territory
Work with marketing and sales activities to generate and execute upcountry sales leads
Vehicle Sales
Actively maintain contact with prospective customers to convert them into buyers and sell the entire Audi product portfolio
Regular follow-up on leads allocated through the marketing team, Audi India centrally
Conduct need analysis with the customer, arrange vehicle demonstration and test drives at convenient location to create a unique product experience, making customers feel the need to buy an Audi
Prepare product presentation highlighting the key Audi features and benefits as compared to competitors
Build a strong customer trust by offering right product from Audi portfolio meeting all the customer needs
Check for Finance requirements, Trade-in opportunities, accessories, EW, Service Package, other VAS requirements from the customer
Explanation and confirmation of sales contract, record details, payments properly and make sure that the customer has a Audi brand experience through the sales process, right from first contact to final vehicle delivery
Ensure achievement of monthly corporate sales targets set in line with dealership sales appendix
Drive sales for the dealers by selling profitably and maximizing value added services sales
Additional Business Generation
Identifying opportunities for further sales and new areas for development through detailed research of assigned territory
Studying the existing customers( Historical data) and identifying an opportunity for new business generation
Process Adherence
Plan and manage all system level reporting and documentation requirement as per automotive regulations
Ensure adherence to the scheduled TD or Product Demonstrations
Ensure Lead Management module owner ship of SFDC
Ensure adherence to process and achievement of CSS and LRS scores
Update and maintain the IPAD with latest information on Products, Pricing and Customer Schemes
Customer Satisfaction
Own the customer satisfaction scores for the sales process through CSS
Ensure presence and owner ship of the customer vehicle sales and delivery process
Conduct home visit if required to drive customer satisfaction
Coordinate effectively with relevant teams and stake holders to ensure smooth execution of required processes such as Test Drives, Billing and payments, Loan approvals, RTO registrations, trade-in evaluations, and final vehicle handover
Relationship
Investigate and troubleshoot customer complaints after delivery
Manage relationship with the existing customers post sales cycle to drive additional leads from referrals
Measures (Reports):
New Cars Overall Upcountry Target Achievement
New Car Model-wise/Variant wise Upcountry Target Achievement
Finance Penetration as % of New Car
Insurance Penetration as % of New Car
Extended Warranty(EW) Penetration as a % of New Car
Accessories per new car
Average Booking to Full payment disbursement turnaround time(TAT)
Qualified Lead(QL) to Retail Conversion Ratio
Test Drive(TD) Ratio
Lead Response Score (LRS)
Post Sales Feedback(PSF) Score
Customer Satisfaction Score (CSS)
No. of Customer Complaints escalation