Job description
Primary
Responsibilities
Lead Generation
Actively participate in marketing and sales activities and drive referrals to generate leads and achieve performance target
Identification of HNIs, luxury life style customers, celebrities in the given territory
Developing strong network through referrals with high end vehicle users
Tracking the sports activities, celebrity events and identifying the opportunity to generate leads
Vehicle Sales
Understand customers lifestyle, specific interest and apply product knowledge to meet those needs
Make sure that the customers receive a premium service and handled professionally as per the Audi India standards
Ensure more meetings with customer for better product discussion and convert them to buy the high end Audi products
Ensure quality of service by developing a thorough and detailed knowledge of technical specifications and unique features of Audi products
Prepare product presentation highlighting the key Audi features and benefits as compared to competitors
Perform vehicle demonstration and test drives as per customer convenience and create a unique product experience, making customers feel the need to buy an Audi
Build a strong customer trust by offering right product from Audi portfolio meeting all the customer needs
Explanation and confirmation of sales contract, record details, payments properly and make sure that the customer has a Audi brand experience through the sales process, right from first contact to final vehicle delivery
Ensure achievement of monthly performance sales targets set in line with dealership sales appendix
Drive sales for the dealers by selling profitably and maximizing value added services sales
Additional Business Generation
Proactively checking with the HNIs customer for incremental business opportunities for the dealership by evaluating for referrals, generating interest in high end Audi products
Process Adherence
Plan and manage all system level reporting and documentation requirement as per automotive regulations
Ensure adherence to the scheduled meetings
Ensure Lead Management module owner ship of SFDC
Ensure adherence to process and achievement of CSS and LRS scores
Update and maintain the IPAD with latest information on Products, Pricing and Customer Schemes
Customer Satisfaction
Own the customer satisfaction scores for the sales process through CSS
Ensure presence and owner ship of the customer vehicle sales and delivery process
Conduct personal visits if required to drive high customer satisfaction
Coordinate effectively with relevant teams and stake holders to ensure smooth execution of required processes such as Test Drives, Billing and payments, Loan approvals, RTO registrations, trade-in evaluations, and final vehicle handover
Relationship management with existing customers
Investigate and troubleshoot customer complaints after vehicle delivery
Manage relationship with the existing customers post sales cycle to drive additional leads from referrals
Continuous maintenance of customer relationship by regular contacts to customers, invitation of customers to events, offer of assistance
Measures (Reports):
New Cars Overall Performance Target Achievement
New Car Model-wise/Variant wise Performance Target Achievement
Finance Penetration as % of New Car
Insurance Penetration as % of New Car
Qualified Lead(QL) to Performance Conversion Ratio
Test Drive(TD) Ratio
Sales Process Adherence
Post Sales Feedback(PSF) Score
Customer Satisfaction Score (CSS)
No. of Customer Complaints escalation