Parts and Accessories Sales Advisor

Primary Responsibility: Manage the Parts & Accessories portfolio for the dealership by taking the responsibility of selling accessories.

Parts & Accessories Sales

The parts and accessories sales advisor must maintain relationship with existing customer and build new customer base for the dealership (support and acquisition)

The parts and accessories sales advisor must be able to find out the customer's needs and preferences. This includes:

continuously gathering information about prospects/customers and the vehicles they have used in the past

identifying needs and expectations in terms of accessories

Informing and advising customers about the range of accessories in the dealership by

Demonstrating and presenting the required vehicle/model with attractive Audi Genuine Accessories®

Demonstrating the product attributes and benefits; where appropriate advising of improvements to the product

Emphasizing and arguing the benefits to the customer

Distributing accessories brochures and other information materials

Providing information on the range of services on offer, e.g. installation

Active and intensive demonstration of Audi Genuine Accessories® on vehicles, e.g. rack systems

The parts and accessories sales advisor is responsible for immediate processing and resolution of customer complaints. In case of doubt, he involves the Parts Manager or Service Manager as appropriate.

Agreeing prices and conditions with the customer within the specified limits. Special agreements require consultation with the responsible manager.

Parts & Accessories Sales Advisor must contribute effectively to achieve the monthly sales targets in the Parts & accessories department by actively offering accessories, associated materials and related services to the customers.

The employee draws customers' attention to special campaigns, seasonal items, new products or services and special offers.

Market Study

Monitoring and analysis of current trends in customer and competitor behavior in the accessories market

Monitoring competitors' range of accessories and parts

Monitoring customer satisfaction (complaint logging, information from staff)

Developing proposals for measures to respond rapidly to trends in customer and competitor behavior.

Informing the Parts manager and the service manager about trends in customer and competitor behavior and possible measures.

Implementing predatory and consolidator strategies to increase the market share for accessories within the service territory.

Implementing concrete measures to promote sales and monitor performance (cost/benefit analysis) in the accessories department. including in particular:

driving forward business with specific customer groups,

promoting business in specific vehicle model groups,

Services and accessories offers.

Utilizing accessories department customer contacts for the benefit of vehicle sales.

C) Organizing the Accessories display area

Ensuring optimal usage of the pre-designated accessories space

Setting up and fitting out an accessories shop

Ensuring that the accessories department is well maintained, clean and tidy and verifying that all necessary facilities, equipment and tools are ready to use.

Ensuring an up-to-date and attractive presentation of accessories, using all available options

Accessories shop

Ensuring that the presentation of products in the service center and other display areas for Audi Genuine Accessories® in the dealership are clean and tidy.

Pricing all parts in line with the price labelling regulations.

Brochures and flyers must be stamped with the company stamp and provided to customers for take away.

Accessories catalogues and brochures must be kept up to date.

D) Train customer facing employees to boost sales

Create a sales pitch for accessories basis customer requirements

Coach the customer facing roles with all details about available accessories such as:

Pricing

Offers for the month

Sales pitch

Stock availability

Technical features

E) Measure & Reports

Parts & Accessories sales vs. Targets.

Maintaining Audi Standards.

Job card/Invoice internal audit results.

Daily revenue report

F) Additional

Responsibilities

As and when assigned by the management