Job description
1. Primary
Responsibilities:
Design Strategies focused on the profitable retailing of Audi Genuine Accessories
(AGA) for the dealership.
Coordinating departmental efforts (new car sales, used cars, aftersales) regarding AGA
from Sales, ordering, performance management, monitoring and reporting standpoint
Proactively identifying customer needs and offering innovative solutions and creating
an emotional connect for long term AGA demand.
Ensuring the offer of AGA on an ongoing basis in line with identified customer needs
Tracking stock availability & monitoring the AGA stock ordering process to ensure the
dealership is always adequately stocked
Coordinating AGA selling, stocking and ordering activities across the different
departments (New car, Used car & Aftersales)
Conducting financial analyses of the dealer’s AGA portfolio based on set purchase and
retail AGA targets
Developing a training schedule for the dealership’s client facing staff based on
identified needs
Monitoring & reporting AGA performance to the DP on a weekly- and monthly-basis,
including the sharing of this information with the NSC
Communicating new AGA product launches and releases to the different dealer
departments
Developing AGA sales strategies for ageing stock
Overseeing the dealership’s AGA marketing & promotion campaigns, including social
media
Supporting client facing staff from an AGA product knowledge and sales process
perspective
Display of AGA in – Courtesy Cars / Demo Cars / Display Cars / DR Bay / Showroom &
other promotional display areas
Drive CoC Project based on Audi India requirements
Motivation / Incentive program and monitor the effectiveness
b) Marketing Planning & Budgeting
AGA Sales planning
AGA stock ordering
AGA performance monitoring
AGA package development
NSC Communications and Claims
2. Job Specific Skills:
Stock administration
Selling techniques & Marketing Skills
Training & coaching skills
Specific knowledge of AGA products and customer benefits
Experience in dealing with premium customers.
Basic knowledge of new / used car sales process as well as of core service process
and relevant points of reference for AGA
General knowledge of automobile trade, AUDI AG, AUDI brand, competitors etc.
3. Personal Competence :
Identification with the AUDI brand (brand ambassador, passion for products and brand)
Affinity for the automobile industry and accessories in particular
High customer orientation.
Persuasiveness (e.g. good argumentation & negotiation skills)
Good communication skills (e.g. open-minded, gentle, eloquent)
Leadership skills & Willingness to bear responsibility and take decisions
High level of motivation and personal initiative (e.g. set own goals, pro-active behavior)
4. Measures (Reports):
AGA turnover (e.g. target achievement)
Stock turnover rate, aging stock
Qualitative indicators (e.g. visual index, number of marketing activities)
AGA sales per dept / individual.
5. Additional
Responsibilities
Any other assignment as and when assigned by the management
required to execute the Job.